Laif has seen many ups and downs in the investment world throughout his career. As a result, he understands the intellectual and emotional challenges investors face as they navigate through market cycles.
Laif’s career in the financial industry began in 1995 during the latter half of the bull market that began in the early 1980s and ended in 2000. He observed two protracted market declines—the first from 2000 to 2003 and the second from 2008 to 2009—which drove him to create proprietary strategies that could better protect his clients’ investments.
His desire to help clients manage risk led him to study quantitative and technical analysis. In the years that followed, he became a Chartered Market Technician and created his own proprietary tactical strategies, known as Flexfolio™ strategies, designed to participate in rising markets as well as preserve and manage the downside when markets decline. Merging a tactical strategy with strategic asset allocation provides a belt and suspenders approach to investing. Laif is a member of the Market Technicians Association and is a FINRA registered representative.
Clients who work with Laif appreciate that he looks at their unique goals, time horizons, and attitudes toward risk to help them define the proper strategic asset-allocation. He understands the human side of investing, how behavior can affect investment outcomes, and the importance of finding investment strategies clients can stick with through the market’s ups and downs.
Credentials & Designations
Chartered Market Technician, CMT®
The chartered market technician (CMT®) designation is a professional credential. It is earned by those who can demonstrate extensive knowledge and aptitude in technical analysis and trading. To earn the designation, candidates must complete an intensive self-study program and pass a series of three comprehensive exams.
Accredited Investment Fiduciary, AIF®
The Accredited Investment Fiduciary® (AIF®) designation represents a thorough knowledge of and ability to apply the fiduciary practices. Through fi360′s AIF® Training programs, AIF® designees learn the Practices and the legal and best practice framework they are built upon. AIF® designees have a reputation in the industry for the ability to implement a prudent process into their own investment practices as well as being able to assist others in implementing proper policies and procedures.
Education
Regis University, MBA, graduated with honors
Brigham Young University, BS in finance
Awards and Recognition
James L. Pfrommer Award presented by Community Foundation of Northern Nevada
Community Involvement
Boy Scouts of America Nevada Area Council, President of the Board of Directors