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July 2025

What is a Certified Financial Planner (CFP®)?

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A Certified Financial Planner (CFP®) is a trained and certified professional who provides financial planning services and advice to clients. The CFP® designation is awarded by the Certified Financial Planner Board of Standards in the United States and is recognized worldwide.

Education and Certification

To achieve the CFP® designation, candidates must meet specific educational, examination, experience, and ethical requirements. This includes obtaining a bachelor’s degree or higher and completing a set of courses covering various financial planning topics such as retirement, taxes, insurance, and estate planning. Following this education, candidates must pass the CFP® examination, which tests their knowledge and ability to apply financial planning concepts in real-world situations.

Additionally, candidates must possess at least three years of relevant work experience in the financial services field and adhere to a strict code of ethics, ensuring they act in the best interests of their clients (CFP® Board, 2023).

Scope of Services

CFP®s offer a wide range of services tailored to individual needs:

  • Retirement Planning: Helping clients assess their future retirement needs and create a sustainable withdrawal strategy.
  • Investment Management: Assisting clients in developing an investment strategy aligned with their risk tolerance and financial goals.
  • Tax Planning: Providing strategies to minimize tax liabilities and maximize tax benefits.
  • Estate Planning: Helping clients plan for the distribution of their assets after death, ensuring their wishes are executed as intended.
  • Insurance Planning: Evaluating necessary insurance coverage to protect clients’ assets and families.

Credibility and Trust

The CFP® designation signifies a high level of professionalism, knowledge, and commitment to ethical practices. Clients can trust that a CFP® has undergone rigorous training and adheres to a fiduciary standard, meaning they are required to act in their clients’ best interests, rather than prioritizing their own commissions or fees.

Why Choose a CFP?

Choosing a Certified Financial Planner offers several advantages:

  1. Comprehensive Planning: CFP®s take a holistic approach to financial planning, integrating various financial aspects into one cohesive plan.
  2. Personalized Services: They tailor their services to meet clients’ unique financial situations and goals.
  3. Ongoing Support: Many CFP®s provide ongoing advice and support, adjusting plans as clients’ circumstances change.
  4. Regulatory Oversight: The CFP® Board enforces strict standards for its members, promoting trust and accountability.

A Certified Financial Planner (CFP®) serves as a valuable ally in navigating the complexities of personal finance. With their extensive education, commitment to ethical practices, and comprehensive approach to financial planning, CFP®s can help individuals and families achieve their financial goals. Whether you are planning for retirement, investing for the future, or managing your estate, a CFP® can provide the expertise and guidance needed to make informed financial decisions.

American Wealth Management Financial Advisors Serving the Reno-Tahoe, Nevada Area

At American Wealth Management, our team of experienced financial planners can help you create a customized financial plan that reflects your personal goals and circumstances. We help you prepare for retirement, invest based on your risk tolerance, consider tax implications, create an estate plan, and more.

Schedule a consultation with American Wealth Management today. Let us help you build a secure legacy for your loved ones.

Sign up for a free consultation with American Wealth Management.

For more information regarding your financial professional designation(s), click here.

Sources:

Certified Financial Planner Board of Standards. (2023). “Become a CFP Professional.”

Sign up for a free consultation with American Wealth Management.

For more information regarding your financial professional designation(s), click here.

Investment advice offered through American Wealth Management (“AWM”), a SEC- registered investment adviser. Certain personnel of AWM may also be registered representatives of M.S. Howells & Co. (“MSH”), Member FINRA/SIPC, a registered broker-dealer, and therefore, may offer securities through MSH. AWM and MSH are not affiliated entities. M.S Howells does not provide tax or legal advice. Please consult your legal or tax advisor regarding your individual situation.

KNPR’s State of Nevada with Joe Schoenmann

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Heidi Foster, Vice President and Wealth Advisor, American Wealth Management, on KNPR’s State of Nevada with Joe Schoenmann

On KNPR’s show State of Nevada, Joe Schoenmann brings together retirement advisors and financial experts, including Heidi Foster, to address pressing concerns facing Nevadans, especially around Social Security, Medicaid, retirement accounts and personal savings as economic uncertainty looms. With about one in five Nevadans relying on Social Security and 800,000 depending on Medicaid, many are anxious about possible federal cuts and the impact of market volatility on their retirement security.

The Financial Experts Agree

With several call-in questions, the financial experts addressed concerns with sound advice, including the following: 

  • Don’t make rash decisions in response to fear. 
  • Focus on the fundamentals, save consistently, diversify investments, pay down debt, and seek professional advice tailored to your situation. 
  • While the future of programs like Social Security is uncertain, proactive personal finance management remains the best defense against economic instability.

Listen to the full broadcast and what Heidi has to say on KNPR:

When the market’s a gamble: financial tips for Las Vegas locals

Heidi Foster CFP® 

Heidi works closely with every client to design, implement, and monitor comprehensive, multi-generational wealth management strategies.

Learn more about Heidi’s wealth management offerings here: 

Heidi Foster, CFP®, Vice President, Wealth Advisor, Registered Representative serving the Reno-Tahoe area and throughout Nevada.

Sign up for a free consultation with American Wealth Management.

For more information regarding your financial professional designation(s), click here.

Investment advice offered through American Wealth Management (“AWM”), a SEC-registered investment adviser. Certain personnel of AWM may also be registered representatives of M.S. Howells & Co. (“MSH”), Member FINRA/SIPC, a registered broker-dealer, and therefore, may offer securities through MSH. AWM and MSH are not affiliated entities. M.S Howells does not provide tax or legal advice. Please consult your legal or tax advisor regarding your individual situation.