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February 2025

What Exactly Does a Financial Planner Do?

By Uncategorized

A financial planner is a professional who helps individuals and businesses develop strategies to achieve their long-term financial goals. Their primary focus is ensuring clients are financially secure throughout their lifetime and are equipped to manage their investments effectively.

Here’s a more detailed look into the roles, responsibilities, and regulatory environment surrounding financial planning.

Core Responsibilities of a Financial Planner

1. Goal Setting and Assessment

Financial planners begin by understanding a client’s financial situation, including income, expenses, assets, and liabilities. They then assist in setting specific financial goals—be it saving for retirement, funding education, or making investments.

2. Budgeting and Cash Flow Management

Advisors help create budgets that enable clients to control cash flow. This analysis is crucial for understanding spending habits and finding ways to save for future goals.

3. Investment Strategy Development

They develop investment strategies tailored to the client’s risk tolerance and financial objectives. This may include selecting mutual funds, stocks, bonds, or real estate or other appropriate investments.

4. Retirement Planning

Financial planners assist in preparing for retirement by calculating how much money a client will need to live comfortably in retirement and creating a strategy to accumulate that wealth over time.

5. Tax Planning

They may provide strategies to minimize tax liabilities through various investment vehicles and tax-efficient withdrawals, ensuring clients retain more of their earnings.

6. Estate Planning

Financial planners often work with clients to develop estate plans, including wills and trusts, to ensure that assets are distributed according to the client’s wishes after death while minimizing estate taxes.

7. Risk Management and Insurance

An evaluation of insurance is a part of their service, helping clients understand insurance needs in areas such as health, life, and property.

Certification and Qualification

To practice as a financial planner in the United States, individuals can obtain certifications such as Certified Financial Planner® (CFP) and Chartered Financial Consultant® (ChFC). These credentials ensure financial planners adhere to ethical standards and possess the necessary expertise. Make sure to ask your financial planner about their certifications and qualifications before making the decision to work with them.

Regulatory Environment

Financial planners are regulated by various laws and governing bodies to ensure they act in the best interest of their clients. Key regulations include:

When to Consider a Financial Planner

A financial planner can provide guidance through these transitions by helping you understand the implications of each change. For example, marriage or divorce can alter tax situations and affect asset distribution, while having a child introduces new expenses and savings needs.

For individuals selling a business, a financial planner can assist in structuring the sale to maximize value and strategize on how to allocate the proceeds. Similarly, as you prepare for retirement, a financial planner can help you assess your current savings and create a plan to ensure financial stability throughout your retirement years.

A sudden increase in income, whether from a promotion, bonus, or another source, can create opportunities for new investments or savings strategies. Conversely, being laid off may necessitate immediate financial adjustments. A financial planner can guide you through budgeting and exploring new income sources during this transition.

Moreover, managing an inheritance can be complex. A financial planner can provide advice on how to utilize these funds wisely, whether that means investing, saving for future needs, or addressing debts.

In all these situations, a financial planner can assist you in aligning your decisions with long-term goals. They can help you set realistic objectives and develop actionable strategies, ensuring that your financial choices support your vision for the future.

How Can American Wealth Management Help?

At American Wealth Management, our team of experienced financial planners can help you create a customized financial plan that reflects your personal goals and circumstances. We help you prepare for retirement, invest based on your risk tolerance, consider tax implications, create an estate plan, and more.

Schedule a consultation with American Wealth Management today. Let us help you build a secure legacy for your loved ones.

Sign up for a free consultation with American Wealth Management.

For more information regarding your financial professional designation(s), click here.